Motivation Drags You. Inspiration Pulls You With Scott Capelin

Scott Capelin went from a corporate desk job in his early 20s to owning five personal training studios, and now runs In Life Wellness, a Reformer Pilates franchise with nearly 80 locations across Australia, the US and New Zealand. He recently moved his family to Texas at 50 to open another 20.

30,000+ hours of coaching. Two books. Four kids. Eight years off social media while building all of it.

In this conversation, Scott breaks down the difference between motivation and inspiration, why your business will never outgrow you, the two questions that reveal your actual values, and how 90% of his studio owners started as members walking through the door.

If you've ever felt stuck on one blade of grass while there's a whole field out there, this one's for you.

🔗 CONNECT WITH SCOTT 

Website: https://scottcapelin.com 

LinkedIn: Scott Capelin 

Email: scott@inlifewellness.com 

In Life Wellness: https://inlifewellness.com 

00:00 Intro
01:43 From Corporate to Personal Trainer: Scott's Career Pivot
07:25 Your Business Will Never Outgrow Its Owner
20:22 Building In Life Wellness to 80 Studios With Zero Marketing
31:17 Motivation vs Inspiration: The Difference That Changes Everything
32:00 The "Two Years to Live" Question That Made Him Cry
42:16 The Snooze Test: How to Know Something Isn't Lighting You Up
59:27 Writing a Vision Statement and Programming the Subconscious

Transcript

Scott Capelin 0:00

Yeah, when I was in the corporate world and you gotta w wake up every day and you hit snooze seven times. That's pretty much a sign that you're not into it. So the goal's over there and you're trying to get to it. Inspiration, right? That's when the goal drags you. It's pretty cool, like four or five years to be at 80 locations with zero franchise marketing because we've just grown from from within. A business will never outperform the level of personal development. So he said to me, if you've got two years to live, you're gonna go to work every day. I said, No. He said, if you've got two years to live, you're gonna go to the gym every day. I said, No. He said, Well, they're not your value. So I said, Oh my God. I started crying. I was your happiness and fulfillment and your income is directly proportionate to the value that you're adding to the world.

Jack Graham 0:36

We are just so stuck on that one bait of grass. And then as soon as we step off, it's like, oh wow, there is a whole field out here in a whole wide world. And it's trying to get people just to and realize there's a whole wide world out there. What is up, everybody? Welcome back to the True Form Podcast. If you are enjoying this content, the conversations that I am bringing to you, then I would appreciate it if you could do one thing: interact with this episode. Wherever you are listening or watching, like, five-star review, positive comment, subscribe. However, you can interact. Even if you just copy the show link and send it to one friend or family member that you think would benefit from this conversation today, then do that. It really does help this podcast reach more people, which helps them find their true form and live a life that is true to them. And that's what it's all about. Also, just want to thank the legends at Lumiflex for sponsoring today's episode. I'll tell you how this little red light therapy device can improve your overall health, wellness, longevity, and recovery later on in the episode. So let's get into today's conversation. I know you're gonna love it. Well, Scott, I appreciate you coming on the show.

Scott Capelin 1:47

My pleasure, Jack. Good to be here. Thanks for having me.

Jack Graham 1:50

I love your story arc. It's sort of opposite to what most personal trainers do. You went from corporate into personal training, and I find a lot of personal trainers struggle with the industry, struggle to make it work, and then go into, say, a corporate job because it's more stable. So I'd love to hear about why you went from corporate into personal training or health and fitness.

Scott Capelin 2:14

Well, like the answer or my story is that, you know, I completed year 12 like a lot of people do. Uh at the time I had a bunch of mates, or five of us, we actually all went to university and did the same business degree. My dad worked in an office for 44 years. I I don't think he enjoyed one day of it. But um I just thought that's what you did after school. You got an office job. And uh I did okay academically. You know, I wasn't one of those people that get 99% on everything, but I just thought I'd end up in the corporate world. So after the uni degree, I worked at the head office of one of Australia's largest supermarket chains, and it wasn't a terrible job, like it wasn't bad. But I at the time I was 22, 23, and you're looking at the people who are 20, 30 years older than you, and I thought, oh, not not super inspiring. In the meantime, my brother, who uh is two years younger than me, he'd completed high school, went to TAFE, and became a personal trainer. And I thought, oh gosh, that looks pretty cool. You know, again, at the time, bear in mind you're 23, you think obviously you think you're just an adult and a person of the world. So looking back on it very young, but four years at uni, three years in corporate, to change careers, like is that a waste of seven years? I remember being in the backyard of my family home, and I said to my dad, look, I'm thinking about a career change into personal training. And uh he he looked up at the sky for about five seconds and said, Do what makes you happy. And I'm really grateful for that. Um as it turns out, I you and you think to yourself, I'll give it a go. I can always go back to the office job. I'd never look back. Um, got out of the suit, into the shorts and t-shirt. But more importantly, I was doing work that I was uh was much more congruent or aligned with who I was as a person. Um, you know, I had great mentors, which I'm really fortunate to have, worked super hard, like massive hours. I worked with a company and the guideline was 40 hours of face-to-face personal training a week. And as you know, 40 hours of PT 60 hours. Um, and yeah, I guess I was also fortunate to be with a company that had a career path. So in fitness, that's often lacking. You know, you're a personal trainer at the big gym or you're a yoga teacher at the studio down the road. Where do you go from there? But um, yeah, and that was, you know, 27 years ago, it's been a really interesting journey since then. Um, a lot of ups and downs, mostly ups, but some mysterious, you know, learning lessons.

Jack Graham 4:34

Yes. I'm excited to dive into what you're doing now. And uh, you're a good example of it, doesn't really matter what industry you're in or what you're doing, you can succeed no matter what. And I think that's a good lesson for anybody listening. Yeah, we're gonna talk about business and health and fitness, but again, like what you've done, a lot of people struggle with the personal training, like I said, or working in health and fitness and go to corporate and thinking, oh, that's gonna wear that's gonna where it's gonna be, and I'm gonna work make it work there. It doesn't work there, they go to the next one. And it's not necessarily what they're doing, it's who they are and who they identify as and their mindset. And I can just as as a personal trainer myself and who's been in the industry for 15 years now, I appreciate what you've done because I can see that it's not necessarily the fitness industry, it's you and your hard work and your mindset. So I'd love to dive into that. I just want to start with one thing. You've said, I've seen in your content somewhere, you said growth is one of your uh values. And I again I love that, especially when you're around business people, health and fitness people, even training clients, you want to have that growth mindset because that encourages them to go and you know do what they need to to achieve their goals. So, where does that growth mindset come from? And it has it always been a thing, or is it something that you've cultivated over the years?

Scott Capelin 5:56

Yeah, that's a really good question. I think in the last two and a half minutes there, you just touched on about 28 things I'd like to address. But uh let's start with that one. So, you know, there's an the old growth mindset or fixed mindset. It's not so much about having to push yourself over to a growth mindset. For me, um, growth is just a part of who I am. I guess if I'm not learning or developing or growing, I get a bit frustrated, I get a bit dangerous actually. So the it's a double it's a two-edged knife or a double-edged sword. Because the the desire to want to improve and develop, it kind of never ends, and where is the end? And then I guess I've had times when it gets me in trouble. But um, you know, corporate one thing I don't like is that your income is, I mean, relatively capped. Of course, you can have a performance review, get a pay rise, but I love the concept of small business where, you know, I've got this personal saying, whether it's right or wrong, but your happiness and fulfillment and your income is directly proportionate to the value that you're adding to the world. So I love the idea that in small business my income is as it's as good as I am. Um there's another saying that a business will never outperform the level of personal development of its owner. So, you know, someone says my business isn't growing and they're 38 years old, haven't read a book since high school. Like, what what do you expect? You know, you've got to learn and grow and and that kind of filters down through everything. But you know, with business, you can double or triple your income in the space of a year or two. You can't really do that in corporate. In corporate, you know, what one of the reasons I left was after trying really hard for a couple of years, bear in mind this is the mid to late 90s. I had a performance review, my salary went from $37,000 a year to $38,400, which after tax ends up being a pay rise of $20. And then I asked for time off, annual leave, and it got denied. And you, you know, you wake up at 2 a.m. looking at the ceiling thinking there's got to be a better way. Um, but you know, personal training, like it's there's another saying, there's a lot of sayings they might come out today, you know, follow your heart, take your brains with you, choose your hard. Like I we went into personal training, and as you know, like getting up at 4.20 every day for I did that over 5,000 times. I I counted. It's not easy. Every day you'd wake up and go, Well, you know, the first word of the day was a rude one. It's like it's another two hours of sleep and be nice. But and then you've got to be on. If you're doing 40 personal training sessions a week, but each client gets one, it's got to be 10 out of 10. So that I guess that ties into customer service. But yeah, I mean, Anthony Robbins has a model called the six human needs, and there literally are six needs that we have to meet as people. Um, growth is what he calls one of the higher needs, the higher needs. And when I was young, I used to always wonder why does Kerry Packer keep working? Like he he's got enough money, but if you got that I don't love the word entrepreneur, I think it's a little bit pretentious, but if you've got that drive inside of you, you you're just gonna want to keep going and just do work that you are proud of that fulfills you. So I used to think it was about happiness, then I'd sort of change to fulfilment. As I get older now, it's more about peace.

Jack Graham 9:04

Yeah, I I love that. I haven't really viewed growth in that way. Like if you're not if you're not happy or your your income's stuck, it is on you. Like, are you growing? You can't grow something without you first growing yourself.

Scott Capelin 9:18

So and again, like that first fitness company I was involved with had a very strong culture of personal development, um, personal development, which ties into professional development. But the whole conversation about values also ties into what makes people happy in life. And if you're not living in line with your values, you're probably gonna end up being either anxious or depressed because you're, you know, living in line with somebody else's values. Um and we see that all the time, pressures from family and and work and friends. Um, so yeah, it's an interesting conversation. But the whole concept of mindset, that's a big one, and it can mean different things to different people.

Jack Graham 10:00

Yeah, yeah 100%. And depending on where somebody is in their journey, it's gonna mean something and they'll take it away as well.

Scott Capelin 10:08

Well, I touched on my dad earlier, and he does not have a big need for growth. He's some people are pretty happy just to be consistent and safe in life, and that's okay because values are personal. And again, most arguments happen because somebody's judging someone else's decisions based on their values. You can't do that. You just gotta um you've got to identify your own values for a start, which you know, nobody ever does. Uh uh I said to somebody the other day that most people spend more time researching a used car to purchase than uh identifying their own values. Yeah. Uh and then if you can make decisions, once you know your values, make decisions that fall in line with you. But it acts like a filter or a lens. You know, will this support Mo Values? No. Don't go there. If it's a yes, then go for it.

Jack Graham 10:54

Do you you were saying that the first company you worked for, the first personal training uh business, they had a growth mindset and they wanted all their employees to be doing self-improvement. Was that where it sort of started for you? Is there any big takeaways back then? You were like, oh yeah, and I've used and you've used that ever since?

Scott Capelin 11:14

Yeah. Well, it's a really interesting question. I get a little bit of goosebumps. I remember being 24 years old, I had this personal training client. She was uh 80 years old, her name is Patsy Wang, and she was a Chinese lady, she owned three pharmacies, and she was a pretty successful lady, and she used to like to take me under her wing. And I I think I was doing pretty good with personal training, but in other parts of my life I was a bit loose. And and she, you know, every now and then, like I've I can like one of my old school principals or one of my old school teachers or one of my old football coaches, they must see something in you that you can't see yourself. Anyway, um I touched on Anthony Robbins before, but this lady bought me a ticket to an Anthony Robbins seminar. It was like a three-day event, and you know, those kind of personal development seminars have got a bit of a stigma, like there's a lot of rah-rah and a bit of hype, and they pump you up and all that. But it it is your responsibility to carry on with the work afterwards. I mean, it's like, you know, they say it's like showering, it doesn't last forever, you've got to do it every day. Um But this lady purchased a ticket for me, I think it was like $1,800, which at the time for me was like a huge amount of money that you know that she I didn't have to pay her back. And I really credit that seminar to changing the tr trajectory of my life. Um and with the company, like I said, there was a library of recommended readings and things like that. This is probably before ebooks and uh before YouTube. But uh, you know, it's less like anything. You can you can delve into it or you can not do it at all. But you know, personal development, there's so many great books out there. You know, those hundred-page books that you can read on a Sunday afternoon if you put your mind to it. And um and the message is there. And then just to take that message and apply it. And it's a bit like having a mentor, but an author can be a mentor. You it doesn't have to be somebody that you physically know or meet, but yeah, then you know, through your twenties and thirties when you're a bit younger, which is probably what you are, but you go on a bit of a mission with uh uh workshops and seminars and reading, and ultimately you end up um, you know, with your own philosophy on life.

Jack Graham 13:18

That is absolutely epic. A client buying you a ticket to like something like that is absolutely amazing. So was there any mo aha moments that you remember back then in that? You say hard moments? Like aha moments, like light bold moments that yeah.

Scott Capelin 13:38

Oh, you know, like I like the whole concept of nobody's coming to save you. So you've kind of got a uh you know, anything you want to achieve, you probably gotta do it yourself, or at least that's what works for me. I came from a pretty humble upbringing, like lots of love and support, just not a whole lot of other resources. Um I I can't think of well, probably the biggest thing is like after going going through a school and then literally completing a business degree where they did not talk about small business once. I I I I got I I started to realize that sounds silly now when I say it out loud, small business is an option. This is after being in corporate. And then, you know, I started my personal training career as basically an employee of a company. But um you know, part of me thinks that company encouraged personal development. They had a policy called Grow and Go, where you would start in a position but then grow and move into a leadership position and ultimately go and open up one of their franchises. But, you know, it was a good path. Um but yeah, no, there I can't think of too many aha moments, not on the spot anyway. But I I you know, I do remember go and that just led me down a big rabbit hole of learning, which ultimately put me in good stead.

Jack Graham 14:54

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Scott Capelin 17:42

Yeah, yep. Well, there's a yeah, again, a few things there. Like the the good thing about personal training, especially if you love fitness people in business, is that you're you've got this um it's basically a conversation that happens with a client or 40 or 50 different clients every week, week after week, often for years. So you get to understand what makes people tick, what motivates them, what where they struggle, um, exercise, nutrition. But then because it is a relationship, you're talking about their personal life, their work, um, their relationships. And uh probably a few things that are in my mind at that moment. Um, like I wrote a couple of books. The first book, it's called In Shape, in Love Inspired. And what that really means is like, yeah, being in shape, so uh health, family relationships, and uh loving life. Sometimes I call it family fitness finances, but you know, there's so many stories. Like I I've got this lady in my head now, her name's Christy. She she was a young Greek girl, came from a Greek family. Her family, her parents were accountants. They wanted her to be an accountant, she wanted to be an artist. She became an accountant, of course. Um, ended up being about 130 kilos, pretty unhappy. Food was her comfort. Um, didn't have the courage, I guess, because she loved her parents, didn't want to let them down, and tell them that this is not what I want to do, you know. So I guess that's where I've become grateful to my dad for supporting me in my career change. But it also ties into values and living in alignment with who you are and basically having goals. And uh from a business perspective, the personal training background gave me a great understanding of what people want in a workout. So now with what I do, like I've designed thousands of workouts for people. You know, it's it's funny as a trainer, you've got to understand this person says they don't want to work hard, but you know secretly they do. Other times someone says they do want to work hard, but you know secretly they don't. Um, other times just turning up is an achievement. We don't need to break records. We just need to keep the routine going. I've had personal training sessions where uh somebody walks on the treadmill and we talk for 45 minutes, you know. I'm sure you've done those. I've done personal training sessions where a client in the whole session did three sets of upright rows and talked to me about their kids and their work. I was talking about that book though, because it's not so much about, yay, I can do more push-ups or I've lost 10 kilos. It's about what does improved health and fitness do for the rest of your life? So the tagline for the book is using peak health as the foundation for a life of abundance. Because I think there's so much cool stuff in life. Again, that's why I like small business. I don't want to be tied to a corporate role. Um, I think there's so much cool stuff we can do. And you know what? Yeah, we might make mistakes. One of my other good friends who's in fitness, he says that in 50 years we'll all be dead and no one will care. So why not just try stuff? Finally, my current business is called in-life wellness. Um so for you know 20 years, I helped people with their health and fitness in a personal training capacity, and I owned five personal training studios. I was also a coach and mentor to other fitness studio owners. So when I was starting this current brand, the the marketing branding team, they said, What do you want to call this business? And I'm pretty bad with names. So I said, I don't know. And they said, What do you want it to be about? So I said, Well, look, you know, I've pretty much spent a career helping people with their health and fitness and also helping people with their business. And I made a comment that it doesn't matter if you're helping somebody with their fitness or their business. I just like helping people in life. And they said, Let's call it in life. I said, That sounds good to me. Let's do it. Make a logo. So, what is in life? Well, in life wellness is a boutique reformer Pilates franchise. We've got uh just coming up to 80 locations in Australia, USA, and New Zealand. And uh that's what we do. You know, Pilates is a good place to be in the fitness industry now. I never set out to be a franchise or it was 2019. I opened up one studio in the south of Sydney. Um funny time to open because we actually had a slow start to that particular business, and then we got a bit of traction, and then we just went bang into a couple of years of COVID. Yeah. Um and then we sort of came out the back of that pretty pretty good. Yeah, never planned on having a franchise, but a couple of our team members said, Can I open one of these? Can I open one of These so we opened a couple. I actually used that COVID period to work through all the the legalities of franchising, which is um both time consuming and expensive and and boring. Um and then you you sort of all set up to franchise, not having any idea if anyone is going to open one of these things. But it's pretty cool, like four or five years to be at 80 locations with zero franchise marketing because we've just grown from grown from within.

Jack Graham 22:29

And that just like I said at the start, it just goes to show how much you've learnt from personal training. It's not just, you know, the industry you're working in, it's you, it's the things you've learnt to be able to do that and just cultivate that environment of people that want to improve their life inside themselves and go and take it to other people. And I find that like once and you probably have people joining in in the classes, enjoying it so much that they want to become instructors, and then probably following that and then want to franchise as well.

Scott Capelin 23:01

Well, that's how it works. And I again, like my accountant said this would be the path, which I'll explain, but I didn't believe him. We have a Reforma Pilates instructor certification program. Okay, and if you look at across our 80 studio locations, over 90% of our instructors started off as members. They went on to become an instructor, and over 90% of our studio owners started as members. So it's member, instructor, possibly studio manager, studio owner, multiple studio owner. Most of our owners own more than one. And that's because it's a simple model. Like some of the previous businesses I've owned, whether they be gyms or personal training studios, they're they're quite complex and uh high maintenance and labor-intensive and staff reliant. You know how it is with personal training, like the the client ends up with a relationship with the trainer, you know, not the business. A bit like a hair salon. Um, you know, I know ladies who their hairdresser left to go to another salon and they drive 50 minutes to go to the new salon. But uh, yeah, I guess personal training. Like it, and the funny thing is too, some of the clients you get, I mean, you get any client from an 18-year-old girl to a 60-year-old, you know, male billionaire. But I had all these mentors, you know, and I remember once purchasing a property and I trained the uh the lawyer that did the legals, I trained the accountant, I trained the building inspector, I trained the built- I trained the guy who built the building.

Jack Graham 24:25

Yeah.

Scott Capelin 24:26

I bought an apartment and I you know he looked after me. But literally everyone, um, I feel like there's more, you know, like um, but anyway, it's just a cool, it's cool, you know. I'm I'm pretty introverted and maybe shy in my private life, but in that in that gym environment, in the PT environment, you just feel so confident, like you're really adding some value. Um so yeah, it's an it's a nice place to be. Yeah.

Jack Graham 24:49

Yeah, and you like you said, you want to give those people 110% like each person that comes in, like you want to give that energy to them so they have the best possible session. And uh where I want to go with this, how have you created a franchise and a club that somebody goes to the Pilates class, they're that inspired that they want to keep coming back, but then also become an instructor. So, how how have you cultivated that environment through the instructors to have such a good session for the member?

Scott Capelin 25:24

Well, you know how it is in fitness businesses, and I I use that term because it could be a gym, could be a studio. Um, you get people who fall in love with it, you know, it and it you've got to be realistic. Like it's not everyone, for a lot of people, I always say half of our members they love exercise. You know, when exercise is part of who you are, you can't not do it. It takes more discipline to have a day off. Um, and then the other half of people exercise may not come naturally to them. And most people know that exercise is generally a good thing, but a lot of people have got to, you know, drag themselves to the gym or give themselves a wind up and a pep talk. But um the process of encouraging a studio member to become an instructor, well, firstly, internally we advertise, it's not it's it's quite subtle, you know, we're not ramming it down people's throat. But if you're on a reformer Pilates machine three times a week for six months and you keep seeing the little ad, um and then we have a little bit of a culture, like if as a studio owner or instructor, if I said to a member, you know what you have you ever thought about becoming an instructor? And they usually one of three things happen. They say, Oh my god, I've been thinking about that. Or um, or they say, Do you think I could? Or they say, No way. Um, but I I think like, you know, in life, a lot of times, like I said, did I say that earlier? People need a bit of a prompt or a push. I've got this belief that people need an invitation. Even as a personal trainer, I've got to invite somebody to start a new set. Um, they're not gonna do it, you know, by themselves, even though they know they've got to do three sets or whatever. But yeah, like I guess um, and then you get this we we talk a lot about culture. So step one is yeah, people have got to feel, and when I say people, most of our members are ladies, they've got to feel safe, warm, welcomed. A lot of gyms in you know, studios can be intimidating, I think. Uh uh, but we try and be the opposite of that. Warm, welcoming, inclusive. But yeah, you've got to get people to enjoy it for a start. And then I've got this inherent belief that people want to be part of something and they want to feel like they're going somewhere. So you've got to create the the vehicle for a start and then you know give people an opportunity. And you know, the rest is history. A lady the other day said to me, Oh, thank you so much, blah, blah. And I said, Look, I didn't do anything, I just the path was there and you took it. And that's that's how people succeed in life.

Jack Graham 27:44

All all PTs that say that though. Like you, it's like I didn't do the work, you're just doing it. But without you, it wouldn't happen. So I'm just being modest, I'm awesome. Yeah. No joking. Yeah. Um, so my question is like you you've said no one like that coming out of the Tony Robbins uh couple of day thing that you did when you're in your early 20s, no one's there to save you, and you like you've got to do the work and choose your heart. Taking action is or initiating is hard, the hardest part for everybody, as you know, like personal training, it's like people get very excited, they're all worked up, and they sign up, but then getting them from the sign up back into the gym is the hardest part, getting them to initiate and take action. So my questions around like that culture that you're building, obviously from the top down to the members, is just dragging everybody up. But how do you get? I know it's a it's a pretty wide and basic question, but how do we get people to take more action? Like, what's is it motivation, discipline, or is it just getting them to show up every day and then eventually you can invite them to take action?

Scott Capelin 29:02

There's probably three things I want to say there. Like, yeah, there are a whole bunch of things that a person had to do themselves, but you know, in our line of work, probably one of the main themes of my life is support. Like I've received a lot and I like to give a lot. So, you know, it goes both ways. Um, you're talking about a situation where somebody's trying to establish and maintain an exercise program, ideally one that they enjoy. I mean, in my personal training career, it was all about results, results, results, got to get results. Every time someone comes in, we're measuring their tummy and measuring their body fat, which is fine, I guess, but it's really refreshing in the Pilates environment to have no scales. Just about tendency, and like I said, acknowledging people for for turning up. Um, because you know, someone's come busted their butt to get to the studio from work, somebody's woken up to do a 5.30 a.m. class, but they've been up all night with two kids. Like you just got to say, well done for coming, and then they've got to leave feeling like they've achieved something. Um, and I say that because some Pilates instructors can be so anal about the technique that you know when I started Pilates in Sydney with this dude who used to work at the London at the Aussie Ballet, um, all that happened in my session for an hour, you just got told what you're doing wrong. So I thought, oh, I must be really bad at this. But look, you know, there's a whole bunch of other little funny things. Like after this call today, I've got to do some pretty crappy jobs, and you know, there's all these one another another saying I like is to begin, begin. So you just gotta start, or the five-minute rule, I'll give it a go for five minutes. You know what happens, like two hours later you're just nailing it. But um, sometimes the thought of something is worse than actually doing it. But yeah, I think like if someone's trying to get into something and they might I mean, I'm assuming that uh they're struggling a bit or it's not really natural to them. I think that support in the early days is critical. When a new member starts at in-life wellness, they do a one-week trial. And we've got this saying that we really hold their hand through the trial, not in a condescending way. We just nurture them through it. Because you know, you've got people trying to figure out how to book a class on the app, they've lost their password. When I go to a new studio, I still get nervous. I'm not I'm like, shit, where do I put my keys? Do I was I supposed to read a manual? You know, where's the entrance? If I walk in late, is everyone going to look at me? Um, so it just I think the you know, like anything, first impressions are really important. But uh yeah, and the other thing too, just in fine, my final comment, like, you know, I talk about values, and if you've been thinking about something or someone's struggling with something for a long time, maybe you just give up because it's not in line with your values. The difference between motivation and inspiration, okay? Motivation is like there's this thing I've got to achieve, and I'm gonna drag myself across hot coals, I'm gonna get there no matter what. Um, you know, you probably need a few pats on the back or a few wind-ups along the way. So the goal's over there and you're trying to get to it. Inspiration, right? That's when the goal drags you. So you can't not do it. So one of my clues to identifying your values is to ask yourself a couple of questions. One question is, what do you never have to be reminded to do? Whatever the answer to that is, is a huge key to your values. Another question, probably my favorite one, you've got two years to live, right? Between now and then, you're in perfect health. You're gonna die two years from today. What do you do in that time? How do you spend your time? Who do you spend it with? If you write that down, that's gonna have a link to your values. It's gonna be right in front of your face. I've got a story about that. I did that at a seminar once, actually, and uh I wrote all these things down, and the dude comes across and said, These are your values. Because I said, I'm gonna grab my wife and kids, we're gonna travel, we're gonna take our parents, we're gonna see all the beautiful things in life. And this guy came and circled family, freedom, travel. He said, They're your top three goals. I said, mate, you don't know me. My goals are business. And I was actually one week out from a bodybuilding comp. And um I said, My goals of business and exercise. He said to me, If you've got two years to live, you're gonna go to work every day. I said, No. He said, if you've got two years to live, you're gonna go to the gym every day. I said, No. He said, Well, they're not your values. So I said, Oh my god. I started crying. I was having a relationship issue at the time, and he said, he said, What are you crying for? I said, I've been such an idiot. He said, Oh, you haven't been an idiot, you just haven't understood what values are or how to identify them. So that was probably the biggest aha moment in literally my life.

Jack Graham 33:14

Let let's dive into that a little bit because it's a big topic that I like to do for myself. But as you know, like clients people will come in the door, like bodybuilding comp, just trying to lose weight, uh all the fads now, high rocks, marathons. It's like I need to achieve that. And it's like, well, why do you want to achieve it? And it's just this external thing that they're seeing from social media, people around them, and they think they need to do it, and like you said, it's a they're chasing that inspiration instead of that goal terror like dragging them into that. So how do we I know you just gave a great example there of writing it down, but for people listening, what is there anything else that they can do like that you've done in the past to help them understand the difference? Especially when it comes to business and growing a business. I guess this is coming back to me now. Um you you're chasing money, goals, downloads of podcasts instead of you know the values of me connecting with you, having a good conversation. So, how do I make it different? And you said that for personal training as well, something I really connected with. When you get a g a client, it's all about results, results, results instead of their values and how you're trying to help them become a better person. So, how do we differ between those, I guess, what you think you need instead of your values and what you actually need?

Scott Capelin 34:46

Yeah, that's a really big one. I think uh it sort of touches on the society that we're living in and what society tells us that we should be pursuing versus what's really important to you. You know, I've got friends who make 50 grand a year and they coach their kids netball teams, and they're the happiest people I know. You know, they they get excited about um you know having a two-week holiday to the caravan park every year, which is not a bad thing. Like it's how I grew up and some of my most fulfilling times. Um, you know, I saw Jim Carrey when he speaks, he talks a lot, he's gone all spiritual, but he says he wishes everyone in the world could, you know, just for have $10 million so they could see that it really doesn't make you happy. Um but you know, yeah, I mean, again, like in a personal training situation, we we'd always start with a consultation. It was a pretty thorough 90-minute consultation. A big part of that, of course, is identifying the person's goals. Um, I remember, you know, one of the formats I used, there was just a whole bunch of goals on the page and people just had to circle them, um, which is a similar thing you can do with your values. Sometimes I I Google um list of personal core values, and then you just go and circle them. So a value can be something like a like a like a characteristic or a trait like honesty or integrity or um or a value could be like an activity like travel, you know, or sport or business, um, you know, financial freedom, like these, these are all values. And I just think it's really worth putting time into identifying what your values are, you know, yours, mine, like everyone, because it can it can really result in you letting go of a lot of stuff that wasn't important. I mean, I I don't look at social media and see someone else's life and get all jealous and upset. Like it, I don't, I just don't do that. I I've heard that some people do that, but we all know that social media is like the highlights real. But um, yeah, it's a funny old world we live in when we think that, you know, in Australia especially that working 48 weeks a year and having four weeks off is normal and paying 47% tax is normal, and you know, buying a two two-bedroom house for $2.3 million is normal. Like it's it's just not normal. You know, like you look at I I think the world is like a a football field, and most of us spend our lives living on one blade of grass. Like there's so much out there. You know, at the moment I'm buying a house in Dallas, you know, you can get like a five-bedroom house on one acre for 800 grand, and uh, and you know, there's no stamp duty. So and then I'm I'm stuck in this Instagram algorithm of uh all these properties I can buy in uh Tuscany and Italy for 250,000 euro. It's like, oh gosh, what are we doing in Australia having a 30-year mortgage, you know? But uh I don't know, it's just funny the way that we get get the blinkers on and get a little bit stuck sometimes.

Jack Graham 37:21

I I love that analogy, and uh it's something I talk about a lot as well. We are just so stuck on that one bait of grass, and then as soon as we step off, it's like oh wow, there is a whole field out here in a whole wide world. And it's trying to get people just to maybe look away from their phone or look away from what they're just caught up in and realize there's a whole wide world out there.

Scott Capelin 37:45

It is, but you know, like uh all the good stuff happens on the other side of your comfort zone, but there's a reason it's called the comfort zone, it's pretty comfortable, it's nice. You know, I moved to uh Texas in the middle of 2024 to open up some studios and uh something I'd wanted to do for a long time. I I could not have been better prepared or researched. Uh, three months in, I'm there with my family, I'd bloody blown the budget. I I thought I've made a mistake here. Like, as it turns out, I figured it all out. Uh, we're coming up to 20 franchise locations in two years, with which is a good good effort. It's pretty much set to explode over the next 12 to 24 months. But like that's just been the most fulfilling experience of my life, not just professionally, it personally. You know, like going to a different place, a different culture. It was the perfect combination for me of I knew what I was doing, but I kind of didn't really know what I was doing. So uh that's that that's what you want. That little bit of, you know, when I talk about the six human needs, need number one is certainty. Um, you know, like you need certainty in your life. I I know where I'm sleeping tonight, I know I've got some money in the bank, um, you know, I know my wife loves me. Um ironically, need number two is uncertainty. You need some variety, you need a little bit of because if everything's too certain, well, how boring. If everything's too uncertain, how scary. Um, so yeah, that really fulfilled the need for uncertainty and certainty over there. Um, need number three is actually called love and connection. So it doesn't just mean you're intimate partner, it means like I'm I feel very connected to my work because health and fitness is part of who I am. So is coaching and mentoring. You know, the statistic is like 84% of people don't like their job. Um my other favorite statistic is that 93% of statistics are made up. But you know, like what 84% of people are not liking their job, how sad. Like everyone's touching out 40 hours a week and something that they're totally disengaged in. How unfortunate for the employer that people are just trying to get through the day, make it to five o'clock, and spend half their time scrolling Facebook. It's got life's too short to not do stuff you like, and you can make money from just about anything these days.

Jack Graham 39:48

Yep, 100%. And it's only getting easier and easier, but people are getting more and more scared of taking those risks and going outside that comfort zone. I had a guest on a few weeks ago that talks about creativity, and he was saying in those moments of creativity, you can be scared, but you can be creative, but you can't be both at the same time. So why not lean into that creativity a little bit more than being scared? And I just love that. So, like when you're in those moments of you're overseas, blowing the budget, no money, like how do you lean in that to that creativity side of things to take it further and keep going?

Scott Capelin 40:28

Well, I've got this other life philosophy that all the answers we need are out there. And not only that, the people that have the answers are happy to share their time and knowledge and experience with you. So you've got to find the right people because you know there is always a way, there is an answer for everything. I take a lot of inspiration from books, you know, especially business books where people have had challenges or failures or lost everything and and come back. I mean, the funnily enough, you know, the there's another saying that you learn nothing from success. So most of my learnings have come from my challenges. Um, but yeah, that's it. I think um, you know, there's a actually being in Texas, there was a lot of country music, and there's this country music song, and it says the best backup plan is to get back up. So, you know, it's not so much to be like all macho and all that, but you really got to keep trying. I'm not special or or talented or gifted. I'm a super slow learner. I'm very good at apprenticeships. Like I'll do something for a long time before I go to the next step. Because at the moment, you know, you when I was a personal trainer, people would do three personal training sessions and say, or, you know, when can I become a manager? And I'm like, well, in about another 3,000 sessions. Um or uh, you know, like the whole initial consultation, we'd sell um, you know, anywhere between six months and two years of personal training on the spot in a consult the first time we meet someone. So there's a skill to that. It's a sales process that's tied in with a goal setting consultation process. But uh yeah, I don't know. Like you I don't think much good ever came from giving up. The only time it's good to give up is if you identify that what you're doing is just not lighting you up.

Jack Graham 42:07

How do you know that? Have you got any examples of when you've been doing that and then you just realise, oh wow, this isn't actually lighting me up and I shouldn't be doing this?

Scott Capelin 42:15

Yeah, when I was in the corporate world and you've got to wake up every day and you hit snooze seven times. That's pretty much a sign that you're not into it. So yeah, like I said before, like it's a value if you don't need to be reminded, you don't need to be motivated. So uh, you know, I I mean I wake up every day. The thing is too that values can clash. Like, for example, I love I've got to exercise every day, but love doing my work and I want to hang out with my wife and kids. So, you know, somehow you've got to figure out how to fit it all in. Um, but then other times you play the values trade-off game if you've got to give up one, because that's when you're trying to rank them literally. Anyway, were you gonna say something there?

Jack Graham 42:51

Um I was just gonna say that it's just so simple of if you are snoozing seven times in the morning, the alarm, then obviously it's just not firing you up. And it's just something I always forget about because I do love getting up every morning to get into life. So it's just yeah, and it's why I liked working with people as well, because you actually find out what people are struggling with. Uh, and yeah, just getting up out of the out of bed is a good example of, yeah, you need to change what you're doing.

Scott Capelin 43:21

Yep. Yeah, that's probably the big one. Work, it's easier to work on. Yeah, just trying to think. I'm sure there's other examples as well. I mean, at the moment I've got a 14-year-old daughter in year nine, and it's an effort to get her to school every day. I just know that she doesn't relate to that environment. You know, little kids aren't supposed to be sitting down for six or seven hours a day. And but it's uh that's a hard one too with her. I don't want to go on about it too much, but you know, she's not quite an adult, but she's still a kid, doesn't love school. She's got a job which she loves. I think she's going to be better suited to the real world than the um I've probably been a bit too guilty also of telling her that most of her teachers are not role models.

Jack Graham 43:57

Yeah. I could carry On about that as well because I just didn't fit that mould of school. And as soon as I left school when I was probably too young, but I think it was the best choice I ever made.

Scott Capelin 44:08

I love that. We're just having some work done on my house, and I bought the house next door, and we've got this builder, right? And and he's a great guy, and he's killing it. And he, you know, you talk about what's the point of maths. Well, it's pretty important if you're a builder. But um, I so I said to him, How'd you go into school? Did you like school? He hated school. But you know, the problem is that a lot of kids are getting to year 10, year 12 feeling like they're dumb because they're not doing well in the school curriculum. But there's just such a big um, you know, hop so many things to learn out there. And anyway, let's not talk about school. It's like talking about politics or religion religion or nutrition.

Jack Graham 44:42

It's gonna be different for everyone 100%. Uh, I want to dive into curiosity. Uh the the stories you're telling and how you keep pushing forwards and finding ways to succeed or pivot or change what you're doing, you're very curious in the way you approach things, right? Even the way you tell stories, you're curious. And I think that's the best, as we're saying, a lot of people are just stuck on that blade blade of grass on the field and not seeing the world around them. And people just need to be a bit more curious of the world around them. So is that something that again you you had your father as a bit of a role model and just had your back younger? Is that where it came from, or is that something that you've sort of cultivated over the years?

Scott Capelin 45:24

I think the curiosity or the desire to find the answer is just a personal thing. Um I watched a little clip the other day, I forget the actor, but it was the guy who was in Talladega Nights with um with Will Ferrell, the curly hai dude, but he he was talking about parenting and you know, there's nature and nurture. Like he used to think it was like 50% nature, how's how a kid turns out. And as a parent, you know, I'm gonna nurture them and really shape them. There's a lot of theories out there that suggest that we have zero ability or influence in the nurture department. So this guy said, you know, you just meet your kids where they are, you don't try and change them so much. But um, that's what I do with my kids, that's what my dad did with me. I learned a lot that way. Um, I just think um I mean I want to get the most I can out of life, you know, without going too stupid and obviously without hurting anyone. I want to benefit thousands and thousands of people along the way. So I I think life is like sometimes I talk about business and I say businesses are are resilient, a bit like babies. I've got a little baby at the moment, like they don't break. You know, you can make a few mistakes, you can they can fall down, you can have a rough time. It they just keep powering on. People say, Oh, there's a lot of gyms and studios out there, and I say, Yeah, they're all still open, right? So, like um, but you know, there is a lot to learn about business and life. Um, yeah, I just think, you know, how how amazing is life and and the world? Why why don't we just immerse ourselves in it and try and get as much as we can out of it and ideally, you know, uh associate with like-minded people.

Jack Graham 47:00

100% agree. Like life is amazing, so and the world is amazing, so why not try and be as curious as you can to find out as much as you can? We're only here for a hundred-ish years, hopefully. So yeah, that's it.

Scott Capelin 47:13

There's this um book, um, you know that uh old school writer Leo Tol Leo Tolstoy, he wrote this book, a play called The Death of Ivan Illich. And anyway, that turns out, long story short, this dude wanted to be an artist, became a became a uh lawyer actually, and on his deathbed, he was holding his best friend's hand, and he said, I think I got it all wrong. And I thought, oh Alex, that hurts, you know, like because you know I I think I I feel lucky that I made a career change in my twenties, and I actually had a lot of big um, I don't know, challenges in my 30s. And I feel like you know, whether it's a relationship, marriage, money, business, um, I'm sort of happy I had those challenges relatively young, as opposed to kind of losing everything in your mid-50s or mid-sixties, that'd be a bit harder to come back from a lot of people are scared of those moments though.

Jack Graham 48:05

Like it's I guess you could come down to risk, but being risky and taking those moments and leaning into curiosity or creativity or whatever you want to call it. Any advice for people that are let's just say it's the Pilates uh studio, somebody's been doing Pilates for a little while, they're looking at the opportunity to become an instructor. Like for some people that's a big step and a big, like very uncomfortable unknown. So any words of advice for people going into those transition or thinking about doing something like that?

Scott Capelin 48:41

I always think, I mean, you said it's a big step, and it is a big step. Um I was gonna say sometimes I call it a series of um baby steps. So if you are looking to become an instructor, well, what's the first step? I mean, you make an inquiry, but you can pay for the course, it's gonna be a couple of grand, which is significant. But then you do the course and then you decide from there, do I want to become a teacher? Well, if I do that, then I could start in a small capacity or it might take over. This is what I did with my career, you know, and then you become an instructor, you can decide you want to instruct more, then you can decide, do I want to become a studio manager? Do I want to work at more than one studio? Do I want to own a studio? But going all the way back to the beginning, um, you know, some people might do an instructor certification program and and go no further. You know, back in the day they used to say that 70% of people that do their personal training qualifications do it for infant, which is fine. You know, if some people are passionate about health and fitness, I'll I'll do the course and take it from there. But I I do believe that uh uh being around the right people is a a huge step, you know, a huge step. Because so many people are nervous about it. They just need that support and encouragement and and the belief in themselves. But what is really powerful is when someone else believes in you. You know, so I get pretty fascinated with culture in business and sport, looking at all those good sports coaches that you know, when the player plays well and and a journalist says, What did the coach say to you? He goes, Well, he didn't say anything. He just told me that he believes in me. Like you'd run through a brick wall for someone who believes in you.

Jack Graham 50:19

Any anybody that you suggest people surround themselves with? Like who are you listening to, consuming?

Scott Capelin 50:26

Yeah, well, it's changed over the years, and just quickly back to risk. Like my risk profile's probably reduced as I've got older. I just turned 50 and I've got four kids, and I have lost everything before, and I don't want to do that again. Um But um yeah, I do think for for the most part, you can make a change at any age in life. Uh yeah, back to your your question. I mean, again, like your personal development, who you listen to, that changes as time passes as well these days. It's very um I don't want to freak anyone out, but it gets a bit spiritual too, you know. Like uh there's a lady called um Dolores Cannon, another another lady called Esther Hicks, and um, you know, I really believe in the language that you speak to yourself with. You know, they say that we have seven times more conversation with ourselves than we do with everyone else in the rest of our life combined. So your head's got to be a friendly place, um, your your mental chatter. Um, I mean, my over the years, I've my favorite people have been like uh John D. Martini, Anthony Robbins, um, all these old school the the godfathers of personal development, Brian Tracy, um, that these really charismatic old American men with nice voices. But um, and then I guess these days I made a comment to someone the other day, actually, it was about my own social media. I said to this guy, oh, everyone on social media is claiming to be an expert, and now I'm one of them. But uh, you know, uh it all you need now to be an expert is a Instagram page and a couple of thousand followers. But uh just find what what resonates you. There is that many books out there, right? That many um audiobooks, uh YouTube profiles. If if something doesn't grab your attention in two minutes, try something else. Um don't put any pressure on yourself or like I can't do this, or you know, don't ever tell yourself I'm not a good reader because that's just like an affirmation you're putting out to the universe. Um yeah, there's plenty of ways. I mean, even these days, there's app like Blinkist app and these apps where they basically the same as YouTube, they summarise books. If you're gonna be bothered reading one, just watch the 10-minute summary on YouTube with a little um, what do they call it, the infographic, you know, the cartoons. Because a good message can get to you in two minutes. It doesn't need 240 pages.

Jack Graham 52:32

Yeah. And I agree that there's a lot of good books out there at the moment, but I still think some of the old ones, like you said, just hit a little bit better because they get to the point a lot faster. I I think books now are like the Instagram page, everybody's writing books, but it's 300 pages of information and they could have just given it to you in half a sentence. Yeah, that's it.

Scott Capelin 52:53

Half a sentence, literally, you know, most books I read. The message is there in the first couple of chapters, but yeah, there's all those classic books, Think and Grow Rich and the richest man in Babylon. They're they're just so relevant still. Um but yeah, you know, you've got to find what works for you.

Jack Graham 53:09

I like I like your analogy or the idea behind that risk or take stepping into that that Plot instructor or participator taking it into the instructor, just breaking it down into little steps. We always overcomplicate things in our mind, going, Oh, this is gonna be big, this is huge, this, but you can just inquire, submit. Do it and see what you like, yeah.

Scott Capelin 53:32

Yeah, all that, all that. But you know, the people who do well in life are those people that put their hand up. And if someone put their hand up and said to me, Hey, I need a bit of help, a bit of guidance, can you can we have a chat? Like, I'm I'm there in a second. Like back to my mentors. Like, I've got this one guy in mind, I had something I need needed to discuss, and he's a busy guy. And I said, Oh, you know, when you got time for a chat, can we meet up? He said, How's 12 o'clock tomorrow? And I'm like, oh, bang, like uh, I'm you know, I'm there. So I guess I'm thinking about two sides of the equation here. If someone wants to become a Pilates instructor in my position, I'm I just want to get them in. Same as a studio member, because I know that when we get them in, like uh until we get somebody to make a start, we are in control of nothing. Like as a personal trainer, when you meet a client for the first time, that's when you can show them that you are credible, you are nice, you are trustworthy, and they feel like they're in good hands. I mean, a lot of people out there probably feel like they're getting sold to a lot. But uh I'm not, you know, I can sell, but I'm not much of a seller. Most of my sales are relationship-based. I just think I've got I'm hopeless with chemistry. I can't, I could never meet a girl in a club and you know, whatever, she would not have a bar with me. But if I, you know, I don't know, what's an example? If I was Jennifer Hawkins' personal trainer for a year, we'd probably go, all right, you know, just I just need that. Again, I don't mean to keep talking about Anthony Robbins, but he talks about chemistry, proximity, and convenience. But I know I met my wife as a proximity guy, like we worked in the same gym together for two years, she wouldn't have a bar with me, but I just I must have worn her down there. I just needed the I needed that frequency of uh, you know, seeing her to basically build a relationship because yeah, on the spot I had nothing.

Jack Graham 55:11

I know we're coming up on time, but I would love to dive into like you a little bit more because like I said, you've built something quite amazing from the top down, and I I know you said, Oh, it's just me doing me, but like without you, I don't think it would have been successful as it is, and I don't think you'd have over 80 locations. So like going back to your book, In Shape, In Love, and Inspire. Start with In Shape. Like, what do you do to stay in shape and then stay in love and then be inspired?

Scott Capelin 55:43

Well, um, yeah, again, the health and fitness, the exercise piece is probably different for everyone. I really enjoy going to the gym. Um, my my gym strength training sessions, they don't go for longer than 30 minutes, so I do that about five times a week. Um, sort of endurance-based training, you know, I'm not trying to get any bigger um in terms of muscularity. Um, and again, your goals change. Like uh I think now about it's probably premature, but I think about my kids and I think about one day having grandkids. Actually, looking at my dad, who's 76, right, um, never really looked after himself. I mean, despite being an elite athlete when he was younger, it's kind of sad where he's at now, you know, like he can't walk and stuff like that. So, you know, I don't want that to be for me. So yeah, I do Pilates once a week, yoga once a week. I walk every day, you know, weight train most days, and I enjoy it. Again, as I get older, the gym now is it's me time. It's not like um Arnold Schwarzenegger, let's get big time. Um, just a bit of music and it's an outlet. So uh in shape, right? In love. The in-love piece, at least in regard to the book, it's not just about your intimate relationship, it's about loving yourself and the life you live. So, you know, how do we do that? And that's where goal setting and plans come in, and having a plan or a vision for your life that inspires you, you know, and this is I'm talking about literally a written vision. So I've got a thing called a vision statement. There is a process to create it. Um, it's a bit of a three-step process. You rank all these areas of your life. Ever seen the wheel of life where it's got like all the different parts of life, you have money, relationships, you know, fun and recreation, um, career, all these things that are responsible for a full life. And you rank every score out of ten. The idea is that you've got a nice big full wheel, but most people's wheels are pretty wonky. But um, you know, when I look at all these areas of life, you make a list what you don't want, then you flip it around and make a list of what you do want, and then you turn it into a present-tense story. And recently I've been using AI to create these images as well. And, you know, I I want to have 20-acre farm and, you know, with long story. But I I just I'm excited about where I'm going. And you've got to remember too that not we will never get everything done. So it really is about the journey, not so much about the destination. Had a funny situation last week where I achieved a pretty big goal and it was kind of like, oh, right. Um, I thought that'd feel different. But makes you realize it's not really about the goal, it's just about the person you become in the process. So, yeah, I mean, with my personal relationship, like I've learned a lot there. Probably the biggest aha moment in my personal relationship was reading the five love languages. Have you heard of that book? Um so ever there's the five, they call them love languages, and everyone has a primary love language, like a way that you feel loved. So the five love languages are yeah, words, basically words of affirmation, quality time, acts of service, like doing stuff for someone, gifts and physical touch. So mine is act mine is words, right? I just need every now and then to hear, I love you, you're doing a great job. And I'm just like, rah, but my wife's love language is quality time. So we struggled, you know, 10 10 years ago because I was working a lot, not giving her the time. And she sort of came from this family where they weren't a big express their feelings kind of family. So I wasn't getting the words, she wasn't getting the time. I'm I'm mean meanwhile, I think I'm doing the right thing, trying to build an empire. And um, and she just wanted to watch TV and hang out on the weekend. So anyway, once we identified that, it helped a lot. But yeah, in shape, in love, yeah. The third thing is inspired. I'll probably address that, but just uh identifying how to understand your values and then build a life around that, a life you love.

Jack Graham 59:24

So just back to the in love and when you were doing your vision, how often are you doing that?

Scott Capelin 59:31

Annually, once a year, you know, because it it changes, it shifts. But uh for the most part it stays pretty consistent. You just throw a few different things in there. But um, yeah, so just just reviewing it. And then obviously um there's a different schools of thought about goals and writing stuff down. Have you heard someone writes all their goals down, right? And you stick it in that third drawer of your bedside table, don't look at it again, but you move house in seven years and you find this list and you've achieved 90% of it. Like that's pretty powerful. Um other people say you should write stuff down every day. But I've got this um book here next to my desk where yeah, I just like write down my vision statement every day, and it just stays fresh in your mind. But the idea is not the idea is to program the subconscious.

Jack Graham 1:00:17

What do you mean by that? Uh I that's something I've been working on for the last couple of years, but a lot of people hear that, like programming the subconscious. What does that mean?

Scott Capelin 1:00:26

So you've got the conscious mind and the subconscious mind. It's a bit like an iceberg. Um all we're really aware of is the subconscious mind, which is that little part of the iceberg that you can see above the ocean, uh, where 95% of that iceberg is under the surface, and our subconscious mind is basically 95% responsible for our thoughts, decisions, actions, and ultimately our results. So uh you've got to program, in this case, the life you want into your subconscious mind. Again, gets a bit woo-woo, but then the universe conspires to uh bring that to fruition. I mean, there's a bazillion examples of that happening. I've got some awesome stories, but uh you know, you don't even need to understand how it works, just understand that it works. And then if you're gonna set a goal, you don't really need to identify the how behind it. Like you touched on earlier, you've got to identify the why and let the how take care of itself. How do we identify the why? The why it means your reason. You know, what's your reason? Sometimes if somebody says, you when you asked that question before, like someone's struggling for motivation, like what's the why behind it? And if the why's not powerful, well that the how's not gonna happen. You know, um, so they say that a you know, a strong why beats any how or what. But yeah, again, like you can build what am I doing at the moment? So you know, trying to build a business, for example, why, you know, so you can make some money, why so I can support my family, and then it gets deeper and deeper, support your family. Like I'm kind of, you know, just a man thing maybe, but just proud that you can have a nice home and for the for the family, and um that that that's really fulfilling to me. And you couldn't have done that. The thing is, if Pip talk about money, sometimes I feel guilty talking about money with people because it's not all about the money, but what does money give you? It gives you freedom and options. Um, you know, I've got four daughters and I work with a lot of women, I'm really passionate about helping women. I've got other female friends and they're great friends, but you know, I guess what I'm trying to say is I don't want any of my kids ever have to stay in a a shitty situation because of money. So um, you know, let's I don't know, just try and use our money and our gifts to to to help people.

Jack Graham 1:02:34

But like you said, the more you put yourself out there and the more you help people, the more you get in return. And I think and unfortunately I don't know if it's an Aussie thing as well, but people just miss that connection. Like that small business, like you can really help as many people as you possibly can and make the money just comes because you're helping people, but people see it as yeah, almost a negative. I don't know. Yeah.

Scott Capelin 1:03:00

It's a bit like earlier when I said that your income and your your happiness and fulfillment is proportionate to the the value you're adding. So if somebody's not making much money, uh my question is, how much value are you adding? You know, um it's a maybe it's a bit harsh, but maybe they're not adding much value, how can they add more value? Um what was the other part of that question? Yeah, I mean, yeah, that's uh just a funny thing. Um sorry, yeah, it just made me think of America. When I say I go to America and I say to somebody, have you heard of tall poppy syndrome? And they say, No man, what's that? Yeah. And I'm like, oh, in Australia, when you start doing well, nobody likes me.

Jack Graham 1:03:34

Yeah, yeah. Uh and it's something that I really try and change again. The language I use around when I see people doing something awesome. And there's a lot of people in Australia doing amazing things, and that's what annoys me so much. Like they're almost scared to continue doing those amazing things because of that tall poppy. I'm like, uh, just keep going, like keep doing what you're doing. Uh here where I'm living, there's just people doing some amazing things, helping people just in ways I never thought possible.

Scott Capelin 1:04:04

So there's a lot of that's it, yeah. You you know you're on the right track. Like, you know, I'm lucky I've got a great group of friends, and if you you know, I've been through the stage of fancy cars and all that, but like for as an example, if you did get a nice home or a nice car, like my friends would say, That's so good, you know. Like we're you know, I I know there's been other situations where people say you're a wanker. But um, you know, things like that. But you go, but uh yeah, I think it's quite interesting. And not everyone's that. I mean, I just had basically eight years off social media because I just wanted to fly under the radar and you know, just do my thing. I don't feel the need to let people know what I had for breakfast and all that.

Jack Graham 1:04:43

And I I did have that in my notes. Like you you're not really on social media, but for me, looking at you like what you've accomplished and how many people you've helped, like you're very successful. Like I can see success like because you've helped so many people. Like I said, that's for me, that's a definition of success. I do what I do because I want to help as many people as possible. And you've done that without social media. So I appreciate what you're doing. And it just goes to show that you don't need social media to actually help people.

Scott Capelin 1:05:11

Yeah.

Jack Graham 1:05:11

Yeah.

Scott Capelin 1:05:12

I've got this Aussie friend, um, he lives in Texas, but he he's got a funny business where he uh he started off in the west of Sydney in a pretty low socioeconomic area, but he's got a business where he uh I basically I don't understand it. Huge food companies, he provides the the equipment for them to manufacture things. But uh anyway, this guy's a billionaire, he he doesn't have a website. So funny. Yeah. People uh people will find you.

Jack Graham 1:05:37

Yep. Yeah, when you're good and you want to actually help people, like it doesn't you don't need social media or a website, you just go out and help people. That's funny. Let's wrap up with one question. I'm interested to hear your answer. Like if you could get every single person on planet Earth to do one thing every single day, and it has to be a practical thing. Like I know we've talked about mindset and thinking and like the subconscious, which I No, you know, you could lead in lean into that as well. But what do you think would have the most impact if you get get every person to do one thing every single day?

Scott Capelin 1:06:09

When you started that question, I was gonna go back to what we've discussed today. I think everybody needs to identify their personal core values. I'm I'm just not sure that's something that you would do every day. But what you would do every day is reflect and ensure that you are living in line with those values. Um I g I guess that's my my main one for someone to do.

Jack Graham 1:06:32

How can we how can we do that though? Like how would somebody go about doing that? Well, step one, identify the values.

Scott Capelin 1:06:39

Ask answer those questions I asked earlier. You got two years to live, what do you do? What do you never have to be reminded to do? Um they're a big clue to your values. If that doesn't work, Google list of personal core values and circle the things that are most important to you. Try to keep it to, you know, under eight. You don't want to end up with 72 core values. Um it's a bit like a mission statement. You know, if no one can remember it, it's probably not that important. But uh so yeah, that I guess that's why I mean I've got other things that I want to talk about, like exercise and just how to how to maintain really strong interpersonal relationships. But um, I think the biggest thing is uh, you know, the I I joke with my wife about the airplane analogy, like um you gotta look after yourself before you look after anyone else, because if you're not right, well you're not gonna be much help to everyone else around you.

Jack Graham 1:07:26

I love that, and that's a great answer. And uh it's a a big lesson that a lot of people need to learn that it's not selfish to look after yourself. You're just gonna help the people around you.

Scott Capelin 1:07:35

Yeah, yeah. Well, you want to be the best version of yourself to take out into the world and to bring back to your home. And yeah, that's what I mean. I I tell my wife to do the same thing when she gets her exercise in, when she meets her needs, she's a a happier person, which benefits everyone. So, you know, why wouldn't you? It's not selfish. Again, like I do with a lot of ladies and ladies, uh they'll put themselves last, you know, trying to let people know that it's okay to take time for yourself, even if it's just, you know, 45 to 60 minutes a day.

Jack Graham 1:08:01

Yep. Well, Scott, I appreciate you coming on. Appreciate everything you've done. Where can people find you and learn more about you if you got social media?

Scott Capelin 1:08:10

Oh, yeah, there's a few ways to find me. I'm not sure if my name's going to appear on this podcast anyway, but you can Google it. I've got a website, it's ScottCaplan.com. Um, yeah, LinkedIn on there, Scott at inlifewellness.com. But yeah, really happy for anyone to reach out. Thanks for your time today, Jack. You're very easy to talk to.

Jack Graham 1:08:28

No, I I knew it'd be easy because we've both been in the fitness industry. Yeah. Yeah. Yeah. We know we know what it's like, and we've worked with a lot of people. So I think once you sort of like I said, the disciplines go through like once you learn how to talk to people, understand people, like understand what they actually when they say something, but what they actually mean, like those disciplines just go throughout. And I just wish there was a way for people to start understanding that a little bit better. And having people like you, like I said at the start, like your arc is very different to most people because most people think, oh, I can't work, do it as a personal trainer, so I'll go to corporate because that's where it's easy. It's not necessarily the thing you're doing, it's the person you are. So people like you make it easier to understand. So I appreciate that.

Scott Capelin 1:09:17

Thanks, mate. I feel the need to say at this point I'm far from perfect.

Jack Graham 1:09:21

No, but no one is, and that's like you said, it's just the journey we're on. And like you're curious, you lean into curiosity, creativity. So appreciate it. Thank you. Thanks, Jack. Take care, mate. A big thanks to Lumaflex for sponsoring today's episode. Make sure you check out the link in the description or go to lumiflex.com.au. Use the code TRUEFOM to get 10% off and start enjoying this amazing red light therapy device. You know, you'll not only be supporting your own overall health and wellness, you're supporting this show as well. So I appreciate you doing that. I appreciate your time listening to this episode, and I'll see you in the next one.